16 New Cars to be Launched in 2009, Chery Implements Multi-brand Strategy

16 New Cars to be Launched in 2009, Chery Implements Multi-brand Strategy

Home > News & Events > Press Releases

From 2009, brand diversification has become a crucial strategy for Chery being global renowned. Chery’s four sales departments, Chery Sales Company, Qilin Sales Company, Karry Sales Company and Chery International will work together to shoulder the task of selling 16 new models scheduled to be launched in 2009.   

On January 6th, 2009, Chery A3 hatchback was launched officially. Mr. Yin Tongyue, President and General Manager of Chery, said frankly that Chery A3 hatchback is the first new car model included in the 16 new models to be launched in 2009. A3 is the first Chinese car to win C-NCAP five-star award. Its debut laid a solid foundation for Chery’s expansion in 2009.

Chery three new brands, Karry, Riich and Rely, will be launched in 2009. The Chery fleet will be composed of Karry, Riich, Rely and Chery, which are categorized into mini-van, commercial vehicle, premium car and economic car respectively. 

Starting from 2009, in order to strengthen the supply chain management and internal management, Chery will reduce wastage, lower cost and improve efficiency and benefits from technique, logistics, business and management. The international intensive management mode will be adopted by Chery.

Mr. Yin Tongyue, President and General Manager of Chery, claimed that sales volume is a top priority in 2009. By 2008, Chery has already set up eight overseas plants and has been the national export champion for six consecutive years. Great efforts are made by Chery to build “Chinese indigenous international brand”.